Meet the SIM team
“A good product experience does not come from the product design alone,” says Alice Chen, lead designer at SIM Design. “It begins way before our user’s hands touch [the] product.” As Kor collaborators and designers of our new water bottle, Wilshire, the skillful team at SIM plays an integral role in bringing beautiful products to life. “We’re just constantly observing,” says Chen of their creative process. “This kind of habit comes naturally for designers. . . We are constantly observing the trends, not because this is our job, but because we are naturally attracted to, and inspired by, interesting design...
Wilshire and The Tap
For us at Kor, it all started with a simple question: What can we do to make drinking water easier? As we sat down with the team, we discussed what the most important functions should be so that we could create a bottle not just for the gym, but the entire day: a true “everyday bottle.” After debating for hours on what each of us thought our customers would need, we realized that the only real way to know for sure is to ask- so we did. We reached out to our customers, family, friends, roommates, neighbors, and honestly anyone...